Place Your Nursery in Eureka Hosta/Iris
Here is the easy process and application.
• Join us along with nurseries across the country each year and reach out to perennial collectors worldwide in the upcoming Eureka Hosta/Iris Reference Guide.
• Eureka has a proven and growing presence in iris, hosta and daylily mail-order commerce and we invite you and your nursery to be a part of this 17-year reputation in the horticultural world.
• Become part of the Eureka family of nurseries who have found Eureka to be great marketing for their nurseries as they begin or increase plant mail-order sales.
• Make Eureka an important part of your advertising budget. The basic advertising rule of thumb is to allocate 10% of your annual budget to advertising. Since we subsidize over three fourths of your ad cost in placing your nursery in Eureka, our low costs allow you to advertise in more publications for the same 10% budget.
You asked for a lower cost nursery listing option.Here it is.
• Some of you who previously placed your hosta or iris listings in Eureka said that your major complaint was that Eureka sold TOO MUCH of your inventory and you wanted a more economical way of listing your plants in the new Eureka.
• We've discounted the Complete 500 Advertising Package for up to 500 iris or hosta cultivar listings and it is now only $100, a large savings. This ad option includes a half-page color ad, a color Webpage and a complimentary Eureka Reference Guide CD Set.
• Or, you may take advantage of the new Free 100 Advertising Package! List up to 100 iris or hosta cultivars in the new Eureka along with your Nursery Ordering Information for FREE. Remember, this option does NOT include a color display ad in print or online nor a complimentary copy of Eureka. This option is available one time for first-time nurseries listing their plants in the Hosta/Iris Guide.
• PLEASE COMPARE advertising in other full-color, national publication and online gardening Websites. You will find no comparable competitor to Eureka who gives you the national and international exposure, the print and online features, the color photography nor the SAVINGS to your nursery budget!
You asked for a later ad submission deadline.
We've done that too.
• Our Hosta/Iris deadline will help you with your inventory and pricing decisions. The new deadline for a Free 100 Ad or Complete 500 Ad is February 1.
• Space is limited. We will try to include your Complete 500 Ad or Free 100 Ad but limited space and time plus other editorial considerations may not allow inclusion of all submitted applications. Inclusion is editor's choice.
Which Is the Best Option for Your Nursery?
You choose.
Option One: Apply for your FREE 100 Eureka Advertising Package and place up to 100 of your cultivars in any 2006 Eureka Reference Guide and on the Eureka Website. Inclusion will be based on space available, editor’s choice and first-come, first-served basis. Simply print, complete and then mail the online Nursery Application, your Nursery Ordering Information Form and email your cultivar listings by the deadline. This option does NOT include a color ad in print or online nor does it include a complimentary Guide. It is possible, with a large request for option two below, that there could be no available FREE 100 slots available. This option is available for first-time nurseries listing their plants in the Hosta/Iris Guide and one time.
Option Two: Apply for the Complete 500 Eureka Advertising Package and take advantage of the savings for up to 500 listings, your 1/2 page color ad in the new Eureka displaying your feature cultivar, your Eureka Webpage as well as your complimentary copy of the new Eureka CD Set – all this for $100 for Eureka Hosta/Iris. Print, complete and then mail the online Nursery Application, your Nursery Ordering Information Form, your feature cultivar color photo, payment and email your cultivar listings by the deadline. If you wish to advertise more than 500 cultivars or add to your color display advertisement, please see those costs in the Nursery Advertising Contract below.
The Complete 500 Advertising Package
What do you get for your money?
• First of all, this Basic Advertising Package places your listings of plants for sale in the Annual Market Guide. Serious perennial collectors look here first each year.
• In addition to your plant listings, you receive a stunning, half-page color display ad highlighting your feature cultivar. This high-quality color advertisement for your nursery includes professional layout and design at no additional cost. You provide the cultivar photograph and we create your beautiful ad. If you do not have a great photo of your feature cultivar, we'll provide one. You would suggest 6-12 plants for which you have the large stocks and we will look through our photo archive and find the best image for your display ad. You will get to proof the ad and see what it looks like prior to publication. You are encouraged to send up to 48 photos/slides along with your application from which we may choose the best for your display plus we may feature your photography other places in the Guide. Note: "Complete-500" advertising nurseries do NOT submit any additional photo submission fee.
• Your complete mail-ordering instructions for your customers will be included in the Nursery Ordering Information Guide. Your new customers will see how to order directly from you including shipping and handling costs, minimum-order requirements, your bonus plant policy, guarantees and much more This information is also on your Eureka Webpage.
• Each photograph that you send for your feature cultivar ad enters you in the Eureka Cover Competition. Imagine the sales boost if your photo is chosen for a Eureka cover!
• Your Basic Advertising Package includes a complimentary copy of the Eureka Hosta/Iris Reference Guide two-disc CD Set. Eureka offers your nursery business advertising benefits unparalleled in other gardening publications.
• As marketing surveys indicate, the MOST impressive factor in advertising success is reputation, Eureka now has a 15-year history of quality with very loyal readers depending on it year after year for hosta, daylily and iris collections. Now it is time for you to be part of a Eureka Reference Guide. Likewise, your success with Eureka readers increases as they see you in Eureka year after year. Our advertising nurseries experience increased sales each year from their Eureka ad with dramatic sales results often following their third year .
• The basic ad package price includes your garden as part of the award-winning Eureka Gardening Collection Website. You will reach a larger global market of hosta and iris buyers on the popular Eureka Website. Your Eureka Webpage features your listings in one convenient, consolidated list of your plants. They will enjoy all the color photographs you used in your ad. The collectors will reach you by whatever means you have available, postal mail, email, voice mail or FAX.
• You may increase your nursery's Eureka marketing effectiveness by increasing the size of your display ad with more color cultivar photos. Feature more color photos of your overstocked plants or add a photo of your garden landscape to your ad. Show Eureka customers what the plants look like growing in your own landscape in addition to that feature cultivar.
• You will get a chance to proof your entire advertising package. You probably don't know of another gardening publication that gives you this feature. Just before press time, we'll send you a proof package including your listings as they are to appear, your color display ad, and your Nursery Order Information. You will then proof the ad to make sure that we have everything correct and then QUICKLY contact us.
• Eureka is like a yearbook and a phone book! Used worldwide, Eureka Reference Guides have proven our commitment to the highest quality color photography balanced with the most accurate cultivar information. We'll feature stunning color from photographers who, like you, love these plants. Each of the full-color photographs is identified with the registered name, hybridizer and year of registration. The superb color covers, full-color interior pages plus spiral binding makes this both a useful gardening handbook and a beautiful coffee-table book. 50% of its pages feature the best cultivar color photography and 50% of its pages contain the most up-to-date registration and marketing information possible. When you open your Guide on your computer, it looks just like a book on your monitor. You can flip from page to page or search for a special cultivar name.
Frequently Asked Questions
about Advertising your Nursery in a Eureka Reference Guide
Q. “I don't have a computer. How can I send you my listings to be uploaded?”
A. Several nurseries who'd rather spend all their time in the garden and haven't yet taken on a computer find a friend who will prepare their list of cultivars or hire someone to place their plant names, sales codes and prices in a simple word processing file. Our instructions are an easy "1, 2, 3" to someone with very little experience in word processing and emailing.
Q. “May I send in digital photos for my ad layout? They are beautiful.”
A. While digital photos look great on our computer screens, they are often too low in resolution to print well on a four-color, high-resolution press. A way to tell if your digital photo would work is just look at the size in terms of disk space. Most of our digital photography goes to press at 8 to 10 megabytes for each photo. Send your digital photos on a CD along with labeled proof sheets and a log of all the photos submitted. Each file must be identified by cultivar name both in the file name, on the proof sheet and the photo log sheet.
Q. “How can I check to see if my iris or hosta cultivars are spelled correctly so that they will be in the new Eureka Hosta/Iris Reference Guide?”
A. It is critical that your cultivars are submitted to us spelled the exact way that they are registered by the society. You may now go to the following pages on our Eureka Web Site and look in the Hosta or Iris Spelling Dictionary to check your spellings or even copy and paste from there into your own electronic file of plant listings: http://www.GardenEureka.com/HostaDictionary or http://www.GardenEureka.com/Iris Dictionary.
Q. “I already have a Webpage so why would I want my advertisement and listings to be on the Eureka Gardening Collection Site?”
A. The color, design and appeal of this award-winning Site make it a very popular addition to your marketing. Plus, you get your plants listed in a DIFFERENT way from the published format in Eureka Hosta/Iris Reference Guides. In the book, you are one of dozens of growers listing for each plant. On our Web Site, all of your garden listings appear together on your own page. With their Eureka Hosta/Iris Guide in hand, our loyal readers and perennial collectors will be able to go to your Webpage on the Eureka Site and see ALL your plants listed TOGETHER as in your own nursery catalog. This means that they may more likely add to their order and purchase additional cultivars.
Q. “I can't afford to put my nursery in the Eureka Hosta/Iris Reference Guide. How can I afford to list my plants with my limited budget?”
A. First, with our new Free 100 Advertising Package option, you can list up to 100 of your cultivars for FREE! If you want to list more and take advantage of our high quality color, you can take advantage of our EXTREMELY AFFORDABLE Complete 500 Advertising Package option. Compare your advertising dollar spent for a full-color ad with what you would spend and get in any other national/international publication. For a grower with 100 listings, the cost is FREE. For nurseries with up to 500 cultivar listings, the cost is only $100. We list your plants in this perennial collectors' "Bible". Get a full-color ad, plus be part of the Eureka Website and much more. This is THE most cost effective way for a nursery to TARGET MARKET to the iris or hosta collector year after year. You become a national mail-order presence as part of the Eureka family. Most people share their Eureka with at least 10 other gardeners each season. Plus, you will be reaching NEW collectors around the world since each of these Eureka Reference Guides will be sent to both iris or hosta collectors.
Q. “How do I get a color ad in Eureka Hosta/Iris Reference Guide? I don't know anything about layout and design.”
A. We will design for you a beautiful, full-color ad displaying your feature iris or hosta cultivar. We'll use your photos or slides plus the marketing slogan and garden features you identify on your Nursery Ordering Information Form. Remember, you will feature a cultivar which you have in large supply. Most nurseries send us several photos to choose from. Our editorial policy is for you to show a lot of plant with a large photo and to say very few words. If you request too many words for your half-page display ad, we will edit the number of words or ask you to increase the size of the ad. When you upgrade from the basic 1/2 page to a full page, you may also feature a photo of your garden or additional plant for sale. Our photo policy emphasizes large color photography with a maximum of one photo per half page.
Q. “How do I know which cultivars to list and pricing?”
A. Those are questions that you must determine based on your garden inventory and sales strategy. We suggest that you list only those plants for which you have a large supply. Some growers feature a few plants as loss leaders to encourage the collector to place an order and then choose other plants to purchase at the same time as they meet your Minimum Order requirements. Of course you can use back volumes of Eureka Hosta/Iris Reference Guides to help you see and track plant sales and trends each year.
Computer Data Cultivar Entry Instructions
Steps for getting your cultivar listings from your database, to your word processing program, to an email program and to us
• In your database or spreadsheet program, prepare your cultivar listing with the cultivar names, sales codes, and prices. Once you've created these three fields of information, you may either "Save As" or "Export As" your plant listings into a comma delimited .TXT file to be opened in your word processing program. Or, you may create a new file in your word processing program with a line for each cultivar including three fields of information separated (delimited) by commas. Your three fields of data will NOT line up.
- Cultivar Name. Field #1: Use the registered cultivar name exactly as it appears in Registration Checklist. Any cultivar which does not match the Checklist spelling or is not registered is deleted..
- Sales Code. Field #2: use this field to explain how you will be delivering this plant. Leave this field blank if you do not use sales codes but include the extra comma. You may use the following Sales Codes for Hostas: "C" - Clump price; "F" - Field-grown Plants; "L" - Very Limited supply, "X" - Display only, not for sale (use on ALL listings with zero in your price field); "O" - Originator Stock; "T" - Tissue-Culture Stock; or "a" - "b" for your special sales codes. You may use the following Sales Codes for Irises: "M" - Multiple or clump price; "F" - Fall-delivery only; "L" - Very Limited supply, "X" - Display only, not for sale (use on ALL listings with zero in your price field); or "a" - "b" for your special sales codes
- Cultivar Price. Field #3: Indicate the price of each cultivar without a "$". If you're using a word processing program for your data, after this field, press enter or return. Example of how data should appear when emailed: CITY LIGHTS,F,22 or if no sales code used, CITY LIGHTS,,22.
• In your word processing program, either open your previously created .TXT database file or create a new .TXT file in your word processor program where you will place commas between the three fields of information, i.e. PLANT NAME,F,15
• Select the text for all the listings
• Copy the text into your computer RAM memory (usually under an Edit menu bar and then File/Copy)
• In your Internet browser mail program, address an email to us at the following: bloom@GardenEureka.com. In the “subject” field, type “Nursery Listing for (Your Garden Name)”. In the body of the email, type your name, garden name and the number of listings to follow. Then place the curser at the end of your email and paste your listings into the email. If you can't see your listings in your email below your identification information, then I won't be able to see them either or use them. Paste your listings into the email and do not attach. Also, send a printout of your listings along with your other application materials. We will reply back with an analysis as to how your listings loaded into the Eureka database.
Eureka 2007 Hosta or Iris
Nursery Ordering Information Form
Complete ALL items or put "NA" for any item which is not applicable.
I. Nursery Identification
Nursery Name: ______________________________________________
5-letter code: ___________ Owner, Proprietor: _________________ __________________________________________ (To appear in Eureka.)
II. Mail Ordering Addresses
PO Box or Street: _________________________________________
City:__________________________ St: ___ Zip: ________
Email: _____________________________________
Internet Page: __________________________________________
III. Phone(s)
Order and Information Phone: ____________________________________
Toll-Free Phone: __________________________________________
FAX Phone: __________________________________________
IV. Catalog or Price List Availability (Mark all that apply.)
Color Catalog Available or B/W Catalog Available
Catalog price: Free or $__________ Cost is deductible from first order.
Send stamped, self-addressed envelope for listing.
V. Types of Plants Sold (Mark all that apply.)
Irises
Aril Arilbred Dwarf Historic Japanese Louisiana
Median Pacific Coast Natives Rebloomers Siberian Species
Spuria Tall Bearded Other ____________________________
Hostas
Giant Leaf Large Leaf Medium Leaf Small Leaf Miniature Leaf
Dwarf Leaf Fragrant Bloom Species Streaked
Other __________________________
VI. Ordering Information (Mark all that apply.)
Minimum Order Required
No or Yes and Amount (excluding shipping and handling): $______
Method(s) of Payment Accepted
Check Visa MasterCard
Money Order AmericanExpress Discover
Other: ____________________
International Orders Accepted
No or Yes and International Order Terms: Pay in U.S. funds only
Add $___ for phytosanitary inspection
Other: __________________________________________
State Sales Tax:_________% Tax charged for instate addresses.
Or, for all addresses.
VII. Shipping Information (Mark all that apply.)
Shipping dates: From ___/___/___ to ___/___/___, or All year.
Method(s) of shipping: UPS Ground at $__ + __¢ /plant over __ plants.
2nd-Day Air at $____ + __¢ /plant over __ plants.
Priority Mail at $____ + __¢ /plant over __ plants.
Other: _____________________________________
VIII. Substitution Plants (Mark all that apply.)
Made only with customer permission.
Send list of alternatives from catalog.
Substitutions with plants of equal or greater value.
No substitutions will be made.
Grower will refund excess money if customer prefers.
Other: ________________________________
IX. Bonus Plants (Mark all that apply.)
From substitution list included with order.
Grower's choice.
Bonus will be ___% of order not including S/H.
No bonus plants are given.
Other, __________________________________________
X. Guarantee (Mark all that apply.)
Plants are state inspected, healthy, and true to name.
If dissatisfied, immediately return for refund.
Plants are guaranteed to grow the first year.
Satisfaction guaranteed or money will be refunded.
Other, __________________________________________
XI. Garden Visitation Information (Mark all that apply.)
Visitors welcome from ___/___/___ to ___/___/___
Hours garden open: from ____ to ____. or Any time during bloom season.
Call before visit. No visits please. Mail-order sales only.
XII. Approximate Peak Display (Imagine you're hosting a garden tour and pick one weekend.)
Early Mid Late __________________ (month)
XIII. Wholesale Policy (Mark all that apply.)
Wholesale prices are available.
Send request for wholesale terms.
Orders over $____ receive a ____% discount.
No bonus will be given with wholesale orders.
Other wholesale terms: ______________________________________
Retail sales only.
XIV. Special Codes Use these codes for special sales information on selected cultivars to appear in Eureka Hosta/Iris Reference Guide. Example: "a" could mean, "Buy four cultivars with this code and take a 20% discount on these plants."
Code "a" _____________________________________________________________
Code "b" _____________________________________________________________
XV. Ad Preparation Information (Answer EACH of these)
Garden Marketing Slogan: (Think like a billboard advertiser and say your slogan in 3 - 7 words.) ____________________________________________________________________________________
____________________________________________________________________________________
Unique mail-order features of your gardening business (1 - 2 words each)
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
XVI. Additional note: (This is your only optional part of the form. Use this line to relay special information that would help the Eureka reader more easily mail order from you.)
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________