Daylily Nurseries, Place Your Gardens in Eureka this Year

2010 Eureka Daylily Reference Guide, Vol. 20
Advertising Information, Application and Ordering Information Form
Submission Deadline: September 14, 2009
Print this entire Webpage for your advertising application, forms and advice.

Place Your Nursery in the 2010 Eureka Daylily with NO ADVERTISING PRICE INCREASE in the past four years for the "Complete 500" ad package plus take up to 15% discount!
Here is the easy process and application.
• Join us along with nurseries across the country and reach perennial collectors worldwide in the upcoming Eureka Daylily Reference Guide.
• Eureka has a proven and growing presence in daylily mail-order commerce and we invite you and your nursery to be a part of this 20-year reputation.
• Become part of the Eureka family of nurseries who have found Eureka to be great marketing for their businesses as you begin or increase your mail-order sales.
• Make Eureka an important part of your advertising budget. The basic advertising rule of thumb is to allocate 10% of your annual budget to advertising. Since we subsidize over three fourths of your ad cost in placing your nursery in Eureka, our low costs allow you to advertise in more publications for the same 10% budget.

Apply for the "Complete 500" Eureka Advertising Package and market your garden with up to 500 cultivar listings, a 1/2 page color ad in the new Eureka displaying your feature cultivar, your Eureka Webpage as well as your complimentary copy of the new Eureka, all this for $450 for Eureka Daylily. Print, complete and then mail the online Nursery Application, your Nursery Ordering Information Form, your feature cultivar color photo, payment and email your cultivar listings by the deadline. Or, list more than 500 cultivars and add more color photos.

The "Complete 500" Advertising Package
What do you get?
• First of all, this advertising package places your listings of plants for sale in the Annual Market Guide. Serious perennial collectors look here first each year.
• In addition to your plant listings, you receive a stunning, half-page color display ad highlighting your photo of your feature cultivar. This high-quality color advertisement for your nursery includes professional layout and design at no additional cost. You provide the cultivar photograph and we create your beautiful ad. If you do not have a great photo for your feature cultivar, we'll provide one. You would suggest 6-12 plants for which you have large stocks and we will look through our photo archive and find the best image for your display ad. You will get to proof the ad and see what it looks like prior to publication. You are encouraged to send up to 24 to 48 digital images along with your COMPLETE application from which we may choose the best for your display and we may feature your photography other places in the Guide. Note: advertising nurseries do NOT submit any additional photo submission fee.
• Your complete mail-ordering instructions for your customers will be included in the Nursery Ordering Information Guide. Your new customers will see how to order directly from you including shipping and handling costs, minimum-order requirements, your bonus plant policy, guarantees and much more This information is also on your Eureka Webpage.
• Each digital image that you send and use for your feature cultivar ad enters you in the Eureka Cover Competition. Imagine the sales boost if your feature cultivar photo is chosen for a Eureka cover!
• Your "Complete 500" Advertising Package includes a complimentary copy of the new Eureka Daylily Reference Guide. We will mail this to you when we mail out all of our pre-publication orders.
• As marketing surveys indicate, the MOST impressive factor in advertising success is reputation, Eureka now has a history of quality with very loyal readers depending on it year after year for daylily collections. Now it is time for you to be part of a Eureka Reference Guide. Likewise, your success with Eureka readers increases as they see you in Eureka year after year. Our advertising nurseries experience increased sales each year from their Eureka ad with dramatic sales results often following their third year.
• The "Complete 500" ad package price includes your garden Wepage as part of the award-winning Eureka Website. You will reach a larger global market of perennial buyers on the popular Eureka Website. Your Eureka Webpage features your listings in one convenient, consolidated list of your plants. They will enjoy all the color photographs you used in your ad. The collectors will reach you by whatever means you have indicated on your Nursery Ordering Information Form, postal mail, email, voice mail or FAX.
• You may increase your nursery's Eureka marketing effectiveness by increasing the size of your display ad beyond the "Complete 500" ad package with more color cultivar photos. Feature more color photos of your overstocked plants or add a photo of your garden landscape to your ad by expanding your 1/2 page ad to one to four pages. Show Eureka customers what the plants look like growing in your own landscape in addition to that feature cultivar.
• You will get a chance to proof your entire advertising package. You probably don't know of another gardening publication that gives you this feature. Just before press time, we'll send you a proof package by email including your listings as they are to appear, your color display ad, and your Nursery Order Information. You will then proof the ad to make sure that we have everything correct and then QUICKLY contact us.
• Eureka is like a yearbook and a phone book! Used worldwide, Eureka Reference Guides have proven our commitment to the highest quality color photography balanced with the most accurate cultivar information. We'll feature stunning color from photographers who, like you, love these plants. Each of the full-color photographs is identified with the registered name, hybridizer and year of registration. The superb color covers, full-color interior pages plus spiral binding makes this both a useful gardening handbook and a beautiful coffee-table book. 50% of its pages feature the best cultivar color photography and 50% of its pages contain the most up-to-date registration and marketing information possible.
• Plus, each person who orders the new Eureka may also order the new CD Supplement. This will be yet another way that the Eureka reader will see your feature cultivar photo(s) but in digital form.

Frequently Asked Questions
about Advertising your Nursery in a Eureka Reference Guide

Q. “I don't have a computer. How can I send you my listings?”
A. Several nurseries who'd rather spend all their time in the garden and haven't yet taken on a computer find a friend who will prepare their list of cultivars or hire someone to place their plant names, sales codes and prices in a simple word processing file. Our instructions are an easy "1, 2, 3" to someone with very little experience in word processing and emailing.

Q. “May I send in digital photos for my ad layout? They are beautiful.”
A. Yes, all images submitted for 2010 should be digital. Make sure that the images are high resolution and that you include a contact sheet for ALL images. While all digital photos look great on our computer screens, they are often too low in resolution to print well on a four-color, high-resolution press. A way to tell if your digital photo would work is just look at the size in terms of disk space. Most of our digital photography goes to press at 8 to 15 megabytes for each photo. Send your digital photos on a CD along with labeled contact sheets and a log of all the photos submitted. Each file must be identified by cultivar name both in the file name, on the proof sheet and the photo log sheet. We do NOT return digital submissions. We do not accept prints from digital images nor images which have been used in previous Eureka Reference Guides. Also, submit all of your images in the .JPG format.

Q. “How can I check to see if my cultivars are spelled correctly so that they will be in the new Eureka Reference Guide?”
A. It is critical that your cultivars are submitted to us spelled the exact way that they are registered by the society. You may now go to the following page on our Eureka Web Site and look in the Daylily Spelling Dictionary to check your spellings or even copy and paste from there into your own electronic file of plant listings: http://www.GardenEureka.com/-Pages/Dictionary_Daylily.htm.

Q. “I already have a Webpage so why would I want my advertisement and listings to be on the Eureka Gardening Collection Site?”
A. The color, design and appeal of this award-winning Site make it a very popular addition to your marketing. Plus, you get your plants listed in a DIFFERENT way from the published format in Eureka Reference Guides. In the book, you are one of dozens of growers listing for each plant. On your Eureka Webpage, all of your garden listings appear together. With their Eureka Guide in hand, our loyal readers and perennial collectors will be able to go to your Webpage on the Eureka Site and see ALL your plants listed TOGETHER as in your own nursery catalog. This means that they may more likely add to their order and purchase additional cultivars. Plus, we will link your Eureka Webpage to you private Website.

Q. “I don't know if I can afford to put my nursery in the Eureka Reference Guide. How can I afford to list my plants with my limited budget?”
A. You can take advantage of our EXTREMELY AFFORDABLE "Complete 500" Advertising Package option. Compare your advertising dollar spent for a full-color ad with what you would spend and get in any other national/international publication. For nurseries with up to 500 cultivar listings, the Complete 500 cost is only $450 for the Daylily Guide. Plus, for 2010 you can redeem your Advertising Coupon found at the end of the Application and take up to 15% off of this year's advertising costs.
With the "Complete 500" package, we list your plants in this perennial collectors' "Bible", you get a full-color ad, plus you will be part of the Eureka Website and much more. This is THE most cost effective way for a nursery to TARGET MARKET to the perennial collector year after year. You become a national mail-order presence as part of the Eureka family. Most people share their Eureka with at least 10 other gardeners each season. Plus, you will be reaching NEW collectors around the world. The Complete 500 option is extremely affordable since we subsidize 3/4ths of the cost for the nursery. If you compare, you will see that the Eureka advertiser gets much more for the advertising cost.

Q. “How do I get a color ad in a Eureka Reference Guide? I don't know anything about computer layout and design.”
A. We will design for you a beautiful, full-color ad displaying your feature cultivar. We'll use your digital photos plus your marketing slogan and garden features you identify on your Nursery Ordering Information Form. Remember, you should feature a cultivar which you have in large supply. Most nurseries send us several photos to choose from. Our editorial policy is for you to show a lot of plant with a large photo and to say very few words. If you request too many words for your half-page display ad, we will edit the number of words or ask you to increase the size of the ad. When you upgrade from the basic 1/2 page to a full page, you may also feature a photo of your garden or additional plant for sale. Our photo policy emphasizes large color photography with a maximum of one photo per half page.
Q. “How do I know which cultivars to list and pricing?”
A. Those are questions that you must determine based on your garden inventory and sales strategy. We suggest that you list only those plants for which you have a large supply. Some growers feature a few plants as loss leaders to encourage the collector to place an order and then choose other plants to purchase at the same time as they meet your Minimum Order requirements. Of course you can use back volumes of Eureka Reference Guides to help you see and track plant sales and trends each year.
Limited space is available so please submit your complete Advertiser Application quickly.

Computer Data Cultivar Entry Instructions
Steps for getting your cultivar listings from your database, to your word processing program, to an email program and to us
First, use the Eureka Daylily Dictionary to confirm cultivar spellings.

• In your database or spreadsheet program, prepare your cultivar listing with the cultivar names, sales codes and prices. Once you've created these three fields of information, you may either "Save As" or "Export As" your plant listings into a comma delimited .TXT file to be opened in your word processing program. Or, you may create a new file in your word processing program with a line for each cultivar including three fields of information separated (delimited) by commas. Your three fields of data will NOT line up.
- Cultivar Name. Field #1: Use the registered cultivar name exactly as it appears in Registration Checklist. Any cultivar which does not match the Checklist spelling or is not registered is deleted.
- Sales Code. Field #2: use this field to explain how you will be delivering this plant. Leave this field blank if you do not use sales codes but include the extra comma. You may use the following Sales Codes for Daylilies: M - Multiple-fan price; D - Double fan; S - Single fan; L - Very Limited supply; F - Fall delivery; or a - b for your special sales codes.
- Cultivar Price. Field #3: Indicate the price of each cultivar without a "$". If you're using a word processing program for your data, after this field, press enter or return. Example of how data should appear when emailed with a single sales code: Mountain Magic,F,22. Example of how data should appear when emailed with multiple sales codes: Mountain Magic,LFD,22. Example of how data should appear when emailed with no single sales code: Mountain Magic,,22.

• In your word processing program, either open your previously created .TXT database file or create a new .TXT file in your word processor program where you will place commas between the three fields of information, i.e. Plant Name,F,15
• Select the text for all the listings

• Copy the text into your computer RAM memory (usually under an Edit menu bar and then File/Copy)

• In your Internet mail program, address an email to us at the following: bloom@GardenEureka.com. In the “subject” field, type “Nursery Listing for (Your Garden Name)”. In the body of the email, type your name, garden name and the number of listings to follow. Then place the curser at the end of your email and paste your listings into the email. If you can't see your listings in your email below your identification information, then I won't be able to see them either or use them. Paste your listings into the email and do not attach. Also, send a hard-copy printout of your listings along with your other application materials. When we receive your email listings, we will reply back and alert you to any of your listings which did not load because of spelling problems. You will then be able to correct these rejected cultivars and resubmit them so that they will then load into the Eureka database.

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Eureka 2010 Daylily Reference Guide
Nursery Ordering Information Form
Complete ALL items or put "NA" for any item which is not applicable.

I. Nursery Identification
Nursery Name: _______________________________________. Eureka five-letter code: ________
Owner/Proprietor: _________________________________ (To appear in Eureka.)

II. Mail Ordering Addresses
PO Box or Street: __________________________________________
City:__________________________ St: ___ Zip: ________
Email: ________________________________
Internet Page: __________________________________

III. Phone(s) Order and Information Phone:____________________________________
Toll-Free: _____________________________
FAX : ___________________________________

IV. Catalog or Price List Availability (Mark all that apply.)
Color Catalog or B/W Price List
Send stamped, self-addressed envelope.
Price: Free or $__________ or Cost is deductible from first order.

V. Ordering Information (Mark all that apply.)
Minimum Order Required: No or Yes and Amount (excluding S/H): $______
Method(s) of Payment Accepted: Check Visa MasterCard Money Order AmericanExpress Discover Other: ____________________
International Orders Accepted: No or Yes If "Yes," International Order Terms:
Pay in U.S. funds only
Add $___ for phytosanitary inspection
Other: __________________________________________
State Sales Tax charged:____% Tax charged for instate addresses on. or Tax charged for all addresses.

VI. Shipping Information (Mark all that apply.)
Shipping dates: From ___/___/___ to ___/___/___, or All year
Method(s) of shipping:
UPS Ground at $____ + __¢ /plant over __ plants
2nd-Day Air at $____ + __¢ /plant over __ plants
Priority Mail at $____ + __¢ /plant over __ plants
Other: ____________________________________

VII. Substitution Plants (Mark all that apply.)
Made only with customer permission.
Send list of alternatives from catalog.
Substitutions with plants of equal or greater value.
No substitutions will be made.
Grower will refund excess money if customer prefers.
Other: ________________________________

VIII. Bonus Plants (Mark all that apply.)
From substitution list included with order
Grower's choice
Bonus will be ___% of order not including S/H
No bonus plants are given
Other, __________________________________________

IX. Guarantee (Mark all that apply.)
Plants are state inspected, healthy, and true to name.
If dissatisfied, immediately return for refund.
Plants are guaranteed to grow the first year.
Satisfaction guaranteed or money will be refunded.
Other, __________________________________________

X. Garden Visitation Information (Mark all that apply.)
Visitors welcome from ___/___/___ to ___/___/___.
Hours garden open: from ____ to ____. or
Any time during bloom season.
Call before visit
No visits please. Mail-order sales only.

XI. Approximate Peak Display (Imagine you're hosting a garden tour and pick ONE weekend.)
Early Mid Late __________________ (month)

XII. Wholesale Policy (Mark all that apply.)
Wholesale prices are available. Send request for wholesale terms. Orders over $____ receive a ____% discount. No bonus will be given with wholesale orders.
Other wholesale terms: ______________________________________ or
Retail sales only.

XIII. Special Codes Use these codes for special sales information on selected cultivars to appear in Eureka Daylily Reference Guide. Example: "a" could mean, "Buy four cultivars with this code and take a 20% discount on these plants."
Code a _____________________________________________________________
Code b _____________________________________________________________

XIV. Ad Preparation Information (Answer EACH of these)
Garden Marketing Slogan: (Think like a billboard advertiser and say your slogan in 3 - 7 words.) ____________________________________________________________________________________
____________________________________________________________________________________
Unique mail-order features of your gardening business (1 - 2 words each)
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________

XV. AHS Display Garden: Yes No

XVI. Additional note: (This is your only optional part of the form. Use this line to relay special information that would help the Eureka reader more easily mail order from you.)
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
___________________________________________________________________________________

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Eureka 2010 Daylily Reference Guide
Nursery Advertising Contract

1. "Complete 500" Advertising Package
• Cost for submitting 500 or fewer cultivar listings
Powerfully MARKET your plants in Eureka with up to 500 cultivar listings in the Annual Market Guide, a professionally designed half-page color ad displaying your feature cultivar and your own Internet page of plant listings and color photography on the Eureka Site and your complimentary EurekaDaylily for only $450 - no price increase for four years!

• Feature cultivar digital photo(s) submitted for your color display ad
Cultivar name of digital image that you are submitting for your ad: ______________________________________________.
or
Check here if you would like for us to choose the best photo for your ad from your images submitted. You are encouraged to submit 24 to 48 digital images along with your application from which we may choose the best image for your display ad. Also, we may feature your photography elsewhere in the Guide. "Complete-500"advertising nurseries do NOT submit any additional photo submission fee or form.
or
Check here and we'll provide a photograph from our Eureka Photo Archive matching a plant from your cultivar listings submitted.
We will try to find a photo from your suggestions so please provide us with six to 12 registered cultivar names from your submited listings for which you have high-inventory stocks, which should be award-winning plants, which would be popular for perennial collectors and which you offer at competitive prices. If we do not have any of these, we will substitute another from your listings for which we have a match in our Photo Archive.
________________________________________ ________________________________________
________________________________________ ________________________________________
________________________________________ ________________________________________
________________________________________ ________________________________________
________________________________________ ________________________________________
________________________________________ ________________________________________

***** Ad cost Subtotal for all advertisers: $450.00

2. List more than 500 daylily cultivar listings in the Annual Market Guide
Rather than submitting all of the cultivars that you have growing in your garden/nursery, we suggest that you save some advertising dollars and make the Eureka readers' ordering process simpler by listing only those cultivars for which you have large inventories
up to 1,000 listings + $55; up to 1,500 listings + $80; up to 2,000 listings + $110
up to 2,500 listings + $135; up to 3,000 listings + $220; 3,500 - 4,000 listings max. + $350

***** Number of cultivars submitted: ______ Additional cost : $________ (Fill in dollar amt. here.)

***** Ad cost Subtotal: $ ________(Fill in dollar amt. here.)

3. Expand your marketting impact with a full color page or more (increase the size of your 1/2 page color display ad)
Feature more color photos of your cultivars or a landscape image of your nursery. Increase your advertising IMPACT by using more color photos at $225 per additional half page. Each full page may include one or two color separations.
1 page total (This will add 1/2 page to your "Complete 500" Ad Package) for an additional $225
2 pages total (This will add 1 1/2 pages to your "Complete 500" Ad Package) for an additional $675
4 pages total (This will add 7 1/2 pages to your "Complete 500" Ad Package) for an additional $1,575
Indicate here the total number of color pages requested: ________

Cultivar names of digital images submitted for additional color ad space:
________________________________________ ________________________________________
________________________________________ ________________________________________

***** Additional Cost if adding more color display-ad space: $________ (Fill in dollar amt. here.)

***** Ad cost Subtotal Including additional color display-ad space: $ ________(Fill in dollar amt. here.)

4. Take your advertising discount using the coupon below.

***** Advertising Coupon Discount : $ ________(Fill in dollar amt. here.)

***** TOTAL DUE and submitted with all application materials by Sept. 14 deadline. $_________

Payment by Check # _______ in the amount of $________
Payment by Credit Card: Visa, MasterCard Discover
CC# ________-________-________-________ expiration date: ________
Is the address to which your credit card bill sent the same as your nursery address?
Yes No (If not, indicate the address to which the credit card bill is sent)
Address _________________________________________________
City___________________________________ St____ Zip________

Your required signature and date below attests to the accuracy and truthfulness of all of the information you have provided and to agreement with the information presented here and the following:

• I state that all of the material and information which I am submitting to Eureka Gardening Collection and editor, Ken M. Gregory (Eureka) here and with this form are true and free from any legal disputes and I am advertising these materials without any specific or implied copyright claims now or in the future against Eureka and all parties involved.
• I agree that, if selected, my photos may be published by Eureka and I release all publication rights of these photographs to Eureka.
• I agree that I am submitting new photography that has not previously been submitted to Eureka for possible publication and that these images have not been submitted to other publications or online sources for publication.
• I also understand that all submissions are accepted for possible publication in Eureka Reference Guides and may also be used in associated marketing by Eureka.
• With Eureka's acceptance of such submissions for publication, I indemnify and save Eureka harmless from and against any and all losses for expense, including without limitation, those resulting from claims or suits involving copyright, intellectual property, trademark, plagiarism, libel, violations of rights of privacy and from loss of actual submitted material.
• I agree that I have accurately identified each cultivar digital image with its complete and official AHS registered name and I have provided named contact proof prints for ALL digital images.
• I understand that the editor reserves the right to select or reject submissions and modify text, graphics and/or layout as appropriate or necessary in his professional opinion.

Name, address, date and signature of Nursery Owner (or legal representative) submitting this advertising application and attesting to the above statement)

(Print Name) ___________________________________ (Date) ___-___-___ (Signature) __________________________________

(Mail Address) _______________________________________ (City) _____________________ (State) _____ (Zip) ____________

Number of Cultivar Listings Submitted: ______

Daytime Phone/Cell Where We Can Contact You with any questions (we will NOT publish) (____) ____-______

Name, address, date and signature of Photographer of images submitted for display ad

(Print Name) ___________________________________ (Date) ___-___-___ (Signature) __________________________________

(Mail Address) _______________________________________ (City) _____________________ (State) _____ (Zip) ____________

Number of digital photographic Images submitted for editor to choose from for ad and possible use as feature photography and/or cover: ___________ (Be sure to also submit CD with images, Contact Proof Sheet with all images labeled with cultivar name and Photo Log Sheet with each image identifed by image number, cultivar name and garden in which the photo was taken.)

Check off each step and then submit all parts by the deadline, September 14, 2009.

Email: Cultivar Listings: We suggest that you email your cultivar listings early and first. We will reply with a return email as to how they load in the database. Send by email.
Mail: Plant Listings hard-copy print out of your plant listings previously sent as email. Send with application packet via postal mail.
Mail: Advertising Contract Form and Nursery Ordering Information Form, signed and dated. Send with application packet via postal mail.
Mail: Payment - send a check for the amount due or Visa, MasterCard or Discover number and expiry. Send with application packet via postal mail.
Mail: Digital image(s) for your feature cultivar to be used in your display ad and additional photos for possible use by Eureka. Note: submit images on CD along with a contact proof showing all images on CD and photo log. We do not accept photos which have been used in previous Eureka Reference Guides nor prints from digital images.

Email with Your Questions and Your Cultivar Listings: bloom@GardenEureka.com

Mail Your Application Packet by the Deadline, Sept. 14: Eureka, 416 Webb Cove Rd, Asheville, NC 28804

• Applications are accepted or rejected by editor's choice with additional consideration given to date of completed ad package arrival.
• ALL application materials must be completed and postmarked by deadline. Any part of the application, listings, photos or payment received after deadline postmark will be subject to rejection.
• Please review our satisfied advertisers on our Website, www.GardenEureka.com and see what your Eureka Webpage can be like.

Note

Any refunds made on credit card charges will be made less our incurred fees for both the initial charge and the credit transaction, usually an 8% deduction from the refund.
Advertising space is limited so we reserve the right to limit advertisers if necessary and will refund your money less a $25 processing fee if your garden is rejected.
We will date each application when ALL materials are received in COMPLETE form (including final approval of emailed listings) and attempt to include your garden in the new Eureka on a 1st-come, 1st-served basis.