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Frequently Asked Questions
about Advertising your Nursery in a Eureka Reference Guide

Q. “I don't have a computer. How can I send you my listings?”
A. Several nurseries who'd rather spend all their time in the garden and haven't yet taken on a computer find a friend who will prepare their list of cultivars or hire someone to place their plant names, sales codes and prices in a simple word processing file. Our instructions (see below or give these instruction to your computer savvy friend) are an easy "1, 2, 3" to someone with very little experience in word processing and emailing.

Q. “May I send in digital photos for my ad layout? They are beautiful.”
A. Yes, all images submitted to Eureka must be digital. Make sure that the images are high resolution and that you include a contact sheet for ALL images. While all digital photos look great on our computer screens, they are often too low in resolution to print well on a four-color, high-resolution press. A way to tell if your digital photo would work is just look at the size in terms of disk space. Most of our digital photography goes to press at 8 to 15 megabytes for each photo. Send your digital photos on a CD along with labeled contact sheets and a log of all the photos submitted. Each file must be identified by cultivar name both in the file name, on the proof sheet and the photo log sheet. We do NOT return digital submissions. We do not accept prints from digital images nor images which have been used in previous Eureka Reference Guides. Also, submit all of your images in the .JPG format.

Q. “How can I check to see if my cultivars are spelled correctly so that they will be in the new Eureka Reference Guide?”
A. It is critical that your cultivars are submitted to us spelled the exact way that they are registered by the American Hemerocallis Society. You may now go to the AHS Website and check the official spelling of all registered cultivars at the following link: http://daylilydatabase.org/

Q. “I already have a Webpage so why would I want my advertisement and listings to be on the Eureka Gardening Collection Site?”
A. The color, design and appeal of this award-winning Site make it a very popular addition to your marketing. Everyone who purchases the 2012 Eureka Daylily Reference Guide will have FREE access to our 2012 Daylily Online Supplement and your Webpage. Plus, you get your plants listed in a DIFFERENT way from the published format in Eureka Reference Guides. In the book, you are one of dozens of growers listing for each plant. On your Eureka Webpage, all of your garden listings appear together. With their Eureka Guide in hand, our loyal readers and perennial collectors will be able to go to your Webpage on the Eureka Site and see ALL your plants listed TOGETHER as in your own nursery catalog. This means that they may more likely add to their order and purchase additional cultivars. Plus, we will link your Eureka Webpage to you private Website.
Remember, you can post your Eureka Webpage address in your emails and other Webpages to take your customers directly to your catalog-style listing of your plants listed in Eureka.

Q. “I don't know if I can afford to put my nursery in the Eureka Reference Guide. How can I afford to list my plants with my limited budget?”
A. You can take advantage of our EXTREMELY AFFORDABLE "500 Daylilies" Advertising Package option. Compare your advertising dollar spent for a full-color ad with what you would spend and get in any other national/international publication. For nurseries with up to 500 cultivar listings, the cost is only $112.50 to place your listings in the Daylily Guide. THAT IS ONE HALF THE COST OF THE PREVIOUS ADVERTISING RATE TO PLACE YOUR NURSERY IN THE UPCOMING EUREKA!
With the "Daylily 500" package, we list your plants in this perennial collectors' "Bible", you will be part of the Eureka Website and much more. This is THE most cost effective way for a nursery to TARGET MARKET to the perennial collector year after year. You become a national mail-order presence as part of the Eureka family. Most people share their Eureka with at least 10 other gardeners each season. Plus, you will be reaching NEW collectors around the world. The "500 Daylilies" option is extremely affordable since we subsidize most of the cost for the nursery. If you compare, you will see that the Eureka advertiser gets much more for the advertising cost.

Q. “How do I get a color ad in a Eureka Reference Guide? I don't know anything about computer layout and design.”
A. You can easily upgrade your "500 Daylilies" ad package to include an optional color display ad this year featuring your favorite cultivar(s). We will design for you a beautiful, full-color ad displaying your feature cultivar. We'll use your digital photos plus your marketing slogan and garden features you identify on your Nursery Ordering Information Form. Remember, you should feature a cultivar which you have in large supply. Many nurseries send us several photos to choose from. Our editorial policy is for you to show a lot of plant with a large photo and to say very few words. If you request too many words for your half-page display ad, we will edit the number of words or ask you to increase the size of the ad. Our photo policy emphasizes large color photography with a maximum of one photo per half page.

Q. “How do I know which cultivars to list and how to price them?”
A. Those are questions that you must determine based on your garden inventory and sales strategy. We suggest that you list only those plants for which you have a large supply. Some growers feature a few plants as loss leaders to encourage the collector to place an order and then choose other plants to purchase at the same time as they meet your Minimum Order requirements. Of course you can use back volumes of Eureka Reference Guides to help you see and track plant sales and trends each year.

You should go to the AHS Website and check the official spelling of all registered cultivars at the following link: http://daylilydatabase.org/. This will help insure that your daylily listings will be accepted by our database.

#1. If you are using a database or spreadsheet program, prepare your cultivar listing with three fields of information: cultivar names, sales codes and prices. Once you've created these three fields of information, save your file and then you may either "Save As" or "Export As" your plant listings as a .CSV comma delimited file that you will then open, select all of the listings and then paste into an email to me (see #3 below). Do not send or attach your database or spreadsheet file itself but rather paste the contents of that file into the email.

• Cultivar Name. Field #1: Use the registered cultivar name exactly as it appears in Registration Checklist. Any cultivar which does not match the Checklist spelling or is not registered is rejected by our database.
  
• Sales Code. Field #2: use this field to explain how you will be delivering this plant. Leave this field blank if you do not use sales codes but include the extra comma. You may use the following Sales Codes for Daylilies: M = Multiple-fan price; D = Double fan price; S = Single fan price; L = Very Limited supply; F =Fall delivery only; or a - b for your special sales codes explained in your Nursery Ordering Information.
  
• Cultivar Price. Field #3: Indicate the price of each cultivar without a "$". After entering all three fields of information for your first listing, then start a new line/row for your next daylily. Example of how data should appear when emailed with a single sales code: Mountain Magic,F,22. Example of how data should appear when emailed with multiple sales codes such as limited double fans available for fall delivery: Mountain Magic,LFD,22. Following is an example of how data should appear when emailed with no sales code: Mountain Magic,,22
  
• Save and then export your file as a comma-delimitted file naming it with your garden five-letter code and then "_2012_EurekaListings". For example: "WESTV_2012_EurekaListings".

#2. Or, you may create a .TXT file in your word processing program with a line for each cultivar including the three fields of information separated (delimited) by commas. Your three fields of data will NOT line up.

• Create your three fields as described in #1 above but save as a .TXT file. Remember to place commas between the three fields of information, i.e. Plant Name,F,15
• Select the text for all the listings and then copy the text into your computer RAM memory (usually under an Edit menu bar and then Copy) so that you can then move to the next step to email to me the listings.

#3. In your Internet Email program, address an email to us at the following: bloom@GardenEureka.com. In the “subject” field, type “2012 Nursery Listing for (Your Garden five-letter code)”. In the body of the email, type your name, garden name and the number of listings to follow. Then place the curser at the end of your email and paste your listings into the email. If you can't see your listings in your email below your identification information, then I won't be able to see them either or use them. Paste your listings into the email and do not attach. When we receive your email listings, we will reply back and alert you to any of your listings which did not load because of spelling problems. You will then be able to correct these rejected cultivars with one resubmission so that they will then load into the Eureka database.

I. Nursery Identification
Nursery Name: _______________________________________.
Eureka five-letter code (Either your previous code in Eureka or the first five letters of your nursery name.): ________
Owner/Proprietor: _________________________________ (To appear in Eureka.)

II. Mail-Ordering Addresses
PO Box or Street: __________________________________________
City:__________________________ St: ___ Zip: ________
Email: ________________________________
Internet Page: __________________________________

III. Phone(s) Order and Information Phone #:_______________________
Toll-Free #: _____________________________
FAX #: ___________________________________

IV. Catalog or Price List Availability (Mark all that apply.)
Color Catalog or B/W Catalog/List
Send stamped, self-addressed envelope.
Price: Free or $__________ or Cost is deductible from first order.

V. Ordering Information (Mark all that apply.)
Minimum Order Required: No or Yes and Amount (excluding S/H): $______
Method(s) of Payment Accepted: Check Visa MasterCard Money Order AmericanExpress Discover Other: ____________________
International Orders Accepted: No or Yes If "Yes," International Order Terms:
Pay in U.S. funds only
Add $___ for phytosanitary inspection
Other: __________________________________________
State Sales Tax charged:____% Tax charged for instate addresses on. or Tax charged for all addresses.

VI. Shipping Information (Mark all that apply.)
Shipping dates: From ___/___/___ to ___/___/___, or All year
Method(s) of shipping:
UPS Ground at $____ + __¢ /plant over __ plants
2nd-Day Air at $____ + __¢ /plant over __ plants
Priority Mail at $____ + __¢ /plant over __ plants
Other: ____________________________________

VII. Substitution Plants (Mark all that apply.)
Made only with customer permission.
Send list of alternatives from catalog.
Substitutions with plants of equal or greater value.
No substitutions will be made.
Grower will refund excess money if customer prefers.
Other: ________________________________

VIII. Bonus Plants (Mark all that apply.)
From substitution list included with order
Grower's choice
Bonus will be ___% of order not including S/H
No bonus plants are given
Other, __________________________________________

IX. Guarantee (Mark all that apply.)
Plants are state inspected, healthy, and true to name.
If dissatisfied, immediately return for refund.
Plants are guaranteed to grow the first year.
Satisfaction guaranteed or money will be refunded.
Other, __________________________________________

X. Garden Visitation Information (Mark all that apply.)
Visitors welcome from ___/___/___ to ___/___/___.
Hours garden open: from ____ to ____. or
Any time during bloom season.
Call before visit
No visits please. Mail-order sales only.

XI. Approximate Peak Display (Imagine hosting a garden tour and pick ONE weekend.)
Early Mid Late __________________ (month)

XII. Wholesale Policy (Mark all that apply.)
Wholesale prices are available. Send request for wholesale terms. Orders over $____ receive a ____% discount. No bonus will be given with wholesale orders.
Other wholesale terms: ______________________________________ or
Retail sales only.

XIII. Special Codes Use these codes for special sales information on selected cultivars to appear in Eureka Daylily Reference Guide. Example: "a" could mean, "Buy four cultivars with this code and take a 20% discount on these plants."
Code a _____________________________________________________________
Code b _____________________________________________________________

XIV. Optional Color Display Ad Upgrade Information (Answer EACH of these)
Garden Marketing Slogan: (Think like a billboard advertiser and say your slogan in 3 - 7 words.) ____________________________________________________________________________________
____________________________________________________________________________________
Unique mail-order features of your gardening business (1 - 2 words each)
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________

XV. AHS Display Garden: Yes No

XVI. Additional note: (Use this line to relay special information that would help the Eureka reader more easily mail order from you, e.g. "We ship no more than four hours from the time we dig your new plants.)
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
___________________________________________________________________________________

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Step #3
2012 Eureka Daylily Reference Guide
Nursery Advertising Contract

1. "500 Daylilies" Advertising Package
• Cost for submitting 500 or fewer cultivar listings
Rather than submitting all of the cultivars that you have growing in your garden/nursery, we suggest that you save major advertising dollars by listing only those 500 cultivars for which you have the largest inventories and/or the greatest demand.
***** Ad cost Subtotal for all advertisers: $112.50

2. Upgrade and list more than 500 daylily cultivar listings
up to 1,000 listings, add $150; up to 2,000 listings, add $200; up to 3,000 listings add $250
***** Number of cultivars submitted: ______
Additional cost : $________ (Fill in dollar amt. here.)
***** Ad cost Subtotal: $ ________(Fill in dollar amt. here.)

3. Upgrade with a full-color display ad featuring daylilies from your nursery.
Feature color photos of your cultivars or a landscape image of your nursery. Increase your advertising IMPACT by using more color photos. Each half page ad may include one image.
1/2 page total for an additional $200
1 pages total for an additional $400
2 pages total for an additional $800

• Daylily cultivar digital photo(s) submitted for your optional color-display ad
Cultivar name(s) of digital image(s) that you are submitting for your ad:
One cultivar for 1/2 page ad:______________________________________________.
Plus one cultivar for full page ad:______________________________________________.
Plus two more cultivars for two-page ad: ___________________________________________ and _________________________________________

or
Check here if you would like for us to choose the best photo(s) for your optional color ad from your images submitted. You are encouraged to submit 24 to 48 digital images along with your application from which we may choose the best image for your display ad. Also, we may feature your photography elsewhere in the Guide.
or
Check here and we'll search our Eureka Photo Archive for a plant from your cultivar listings submitted.
We will try to find a photo from your suggestions so please provide us with six to 12 registered cultivar names from your submitted listings for which you have high-inventory, which should be award-winning plants, which would be popular for perennial collectors and which you offer at competitive prices. If we do not have any of these, we will substitute another image from your listings for which we have a match in our Photo Archive.
________________________________________ ________________________________________
________________________________________ ________________________________________
________________________________________ ________________________________________
________________________________________ ________________________________________
________________________________________ ________________________________________
________________________________________ ________________________________________
***** Additional Cost for adding color display ad : $________ (Fill in dollar amt. here.)
***** Ad cost Subtotal Including additional color display-ad space: $ ________(Fill in dollar amt. here.)

***** TOTAL DUE and submitted with ALL application materials by postmark deadline, October 1. $_________

Payment by Check # _______ in the amount of $________
Payment by Credit Card: Visa, MasterCard Discover
CC# ________-________-________-________ expiration date: ________
Is the address to which your credit card bill sent the same as your nursery address?
Yes No (If not, indicate the address to which the credit card bill is sent)
Address _________________________________________________
City___________________________________ St____ Zip________

Your required signature and date below attests to the accuracy and truthfulness of all of the information you have provided and to agreement with the information presented here and the following:

• I state that all of the material and information which I am submitting to Eureka Gardening Collection and editor, Ken M. Gregory (Eureka) here and with this form are true and free from any legal disputes and I am advertising these materials without any specific or implied copyright claims now or in the future against Eureka and all parties involved.
• I agree that, if selected, my photos may be published by Eureka and I release all publication rights of these photographs to Eureka.
• I agree that I am submitting new photography that has not previously been submitted to Eureka for possible publication and that these images have not been submitted to other publications or online sources for publication.
• I also understand that all submissions are accepted for possible publication in Eureka Reference Guides and may also be used in associated marketing by Eureka.
• With Eureka's acceptance of such submissions for publication, I indemnify and save Eureka harmless from and against any and all losses for expense, including without limitation, those resulting from claims or suits involving copyright, intellectual property, trademark, plagiarism, libel, violations of rights of privacy and from loss of actual submitted material.
• I agree that I have accurately identified each cultivar digital image with its complete and official AHS registered name and I have provided named contact proof prints for ALL digital images and a Photo Log including cultivar name and garden owner and location for each image.
• I understand that the editor reserves the right to select or reject submissions and modify text, graphics and/or layout as appropriate or necessary in his professional opinion.

Name, address, date and signature of Nursery Owner
(or legal representative) submitting this advertising contract and attesting to the above statement)

Number of Cultivar Listings Submitted: ______

Daytime Phone/Cell where we can contact you with any questions (we will NOT publish this as a separate number) (____) ____-______

If Submitting Photographic Images, Name, address, date and signature of Photographer of images submitted for optional display ad

(Print Name) ___________________________________ (Date) ___-___-___
(Signature) __________________________________
(Mail Address) _______________________________________
(City) _____________________ (State) _____ (Zip) ____________

Number of digital photographic Images submitted for editor to choose from for ad and possible use as feature photography and/or cover: ___________ (place number of images here)
(Be sure to also submit CD with images, Contact Proof Sheet with all images labeled with cultivar name and Photo Log Sheet with each image identified by image number, cultivar name and garden in which the photo was taken. All photography submitted to the 2012 Eureka Daylily Reference Guide will be considered for covers. Click this LINK to your Eureka Photo Release Form and submission instructions.

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Step #4
2012 Eureka Daylily Reference Guide
Place an "X" on the Checklist Items Completed

Email: Cultivar Listings: We suggest that you email your cultivar listings early and first. We will reply with a return email as to how they load in the database. Carefully check you cultivar spellings first since names that do not match AHS registrations will be rejected from our database. We will alert you to mismatches and accept one revision of those mismatches.

Send all of the following by First-Class Mail in one envelope.

Mail: Advertising Contract Form and Nursery Ordering Information Form, signed and dated. Send with application packet via postal mail.
Mail: Payment. Send check, Visa, MasterCard or Discover number and expiry for the amount due or. Send with application packet via postal mail.
(Optional) Mail: Digital image(s) for your feature cultivar to be used in your optional display ad and additional photos for submission as a Feature Photographer. Note: submit images on CD with cultivar names used as file names along with a Color Contact Proof with cultivar names showing all images on the CD and Photo Log indicating image number, cultivar name and garden owner/location in which each image was taken. We do not accept photos which have been used in previous Eureka Reference Guides nor prints from digital images. Also mail: Photo Release Form. Click this LINK to your Eureka Photo Release Form, print and sign. Then include in your application envelope IF you are submitting digital photos for ad or to be considered for Contributing Photographer.

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Email with Your Questions and Your Cultivar Listings: bloom@GardenEureka.com
Submit your daylily listings by email in advance of your mailed materials.

Submit all remaining ad application by the Postmark Deadline, October 1
Eureka, 416 Webb Cove Rd, Asheville, NC 28804